Food For Thought: Suggested Reading 9/25/2011
Here is the second installment of the really informative News Articles, Posts, and Videos from the Brand Management world that I encountered and/or studied this week. IGNORE AT YOUR OWN RISK. I encourage readers to add to the list in the comments section. Let me know what I overlooked or what else I should be reading (MORE LINKS AFTER THE JUMP):
Great site! Many thanks for including my post, “First Impressions–What’s Behind Them? | The Making of Brand Identity.” I appreciate your support and applaud you for your efforts here. Authenticity and ethics in brand management (personal and product) are true differentiators and credibility assets. All the best, ~Dawn
Any time Dawn, I love sharing useful content and your post made some great points. Like you said, authenticity goes a long way when it comes to establishing a brand. Looking forward to reading more of your stuff.
Thank you for sharing. It’s amazing how many of us actually have access to focus groups at no coast. We’ve actually started looking at group participation on Facebook with a new eye. As a result, we’ve been added to many groups from fashion to business.
That is a great idea. There are definitely some powerful uses for social networking sites that we are not using to its fullest potential. Observation is key. Thanks!