Industry is littered with wasted opportunities, Blockbuster missed out on buying Netflix 15 years ago, Tom Selleck passed on the role of Indiana Jones. How can we learn to spot good opportunities when they present themselves. And once we’re ready to act, how do we guarantee ourselves the best chances of success? In this episode we learn from Eric Horton, Creative Director at Giro, how the company has created its breakthroughs, and their methodology for choosing projects.
Intro Music Written and Produced by Ben Murray-Smith BenMurraySmith.co.uk