Testing is Where Value Lives


mp3 | Apple | Android

How can the small guy win in today’s world? The answer is simple, yet very difficult: by KNOWING THE CUSTOMER better than the big guys.

When independent creators ship their work to customers, they’re testing the market, and when they do this quickly enough, they get a let up on the major players who are much slower.

In this episode we look at a few examples of the underdog winning the race. Are you leveraging the value of testing? Listen to a few entrepreneurs break it down for us.

Music by:
Ben Murray-Smith Soundcloud
Julian Avila Soundcloud

Sources Referenced:
ABC Digital interviews Alli Webb, founder of Drybar
Kevin Systrom at eStanford video “Finding the Problem is the Tough Part”
Martin Garrix song “Animals

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Bitter Truth About How We Learn


mp3 | Apple | Android

Movies are a BAD example to follow. When it comes to learning, there is a bitter truth that most creators typically ignore. In this episode we dig up research from Robert Greene and some wise Venetians who know very well what it takes to Master any discipline. Can you handle the truth?

Music by Ben Murray-Smith and Julian Avila

Music by:
Ben Murray-Smith Soundcloud
Julian Avila Soundcloud

Sources Referenced:
Eminem is interviewed by Anderson Cooper for 60 Minutes
NextShark interviews Robert Greene “How To Master What You Love to Be Successful
Mastery by Robert Greene audiobook
Rocky movie training scenes montage
The Matrix movie by The Wachowski Sisters

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Two Reasons Why Your Work Hasn’t Gotten Noticed


mp3 | Apple | Android

You feel there are many reasons why you’re struggling to break through with your work. I tell you that there are really only TWO. Everything falls under one of these categories, and I’m pretty sure it’s the SECOND one.

Here’s a hint: it’s what tipped the scales in favor of 50 Cent and TOMS Shoes. Let’s talk it out!

Music by:
Ben Murray-Smith https://soundcloud.com/ben-murray-smith

Sources Referenced:

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Best Time To Build Your Audience


mp3 | Apple | Android

Be thankful that you don’t live in 1899.

Or in 1932 when Henry Ford was battling the Auto industry. Matter of fact, be thankful that you are a creator in no other time but TODAY. In this episode we bring in stories from Business, Music, and Health that help us figure out the ins and outs of building your consumer base.

Music by:
Ben Murray-Smith https://soundcloud.com/ben-murray-smith
Julian Avila

Sources Referenced:
Henry Ford Article in Forbes
Duncan Hines Biography
Chase Jarvis interviews Austin Kleon Why You Must Show Your Work
Whole Foods Gets Caught
List of Biggest Companies by Market Capitalization
FAMGA – Facebook Apple Microsoft Amazon Google

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Which Kind of Problem-Solver Are You?


mp3 | Apple | Android

I’ve been thinking about this a lot. I noticed there are TWO main types of problem-solvers out there, and they’re VERY different. I had a gut-check moment and I realized we’re thinking about this all wrong. So in this episode I challenge you to ask yourself: Am I a Process-First Problem Solver, or a People-First one?

Music by:
Ben Murray-Smith Soundcloud
Julian Avila

Sources Referenced:
Steve Jobs video on Failure by Santa Clara Valley Historical Association

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