Note: This post was originally published on Medium on November 19th, 2020.
Your profits never come from the same place as your recognition.
All warfare is based on deception. — Sun Tzu, The Art of War
Comparing business to warfare is very cliché. But there is a reason that things become cliché: they have a truth to them that endures.
The boardroom does in fact resemble the battlefield. But in business, the most important war you’ll fight won’t be with competitors or with
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Al Ries
“Million Dollar Bill” presentation
The video above contains some highlights from a talk I gave last month to the employees of a publicly-traded technology consulting firm. I was brought in to share some of my knowledge on branding and how we can apply techniques used by corporations to further our own personal goals. All in all, it was a great hour spent interacting with some amazing professionals, we had a packed room with 100+ of the company’s staff across various departments.
For those of you that are too busy to watch,
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