branding

Apple Podcasts     Google Podcasts     Spotify Michael Jordan said “I've failed over and over and over again in my life and that is why I succeed.”  On the surface that sounds like a quote about perseverance, but it’s really not. It’s a quote about systems. In business and art, the winners rarely have the most resources. If that were the case, why did Apple—a company started in a garage—beat IBM at personal computers in the early 80s? IBM had
Continue Reading

Apple Podcasts     Google Podcasts     Spotify A kind of panic sets in once you’ve leveled-up your earning power.  Your first taste of it comes in your teenage years when you’re working at McDonald’s or the ice cream shop. You start in the kitchen flipping burgers or at the cash register. Then a couple weeks or months in you get promoted to assistant shift manager. The nametag or tie changes color. And suddenly you’re doing less work, but you feel
Continue Reading

Apple Podcasts     Google Podcasts     Spotify   Austin Kleon said “an idea is gold only if you name it.” I think he understood that ideas are a dime a dozen. And that the value is not in the idea itself but in the execution. Part of the execution lies in the name you give it. Because really, most of the time the only protection you have from someone stealing it is the trademark on the name. A brand name becomes the fence you put around your land to mark it
Continue Reading