Testing is Where Value Lives


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How can the small guy win in today’s world? The answer is simple, yet very difficult: by KNOWING THE CUSTOMER better than the big guys.

When independent creators ship their work to customers, they’re testing the market. And when we test quickly enough, we get a leg up on the major players who are much slower.

In this episode we look at a few examples of the underdog winning the race. Are you leveraging the value of testing? Listen to a few entrepreneurs break it down for us.

Music by:
Ben Murray-Smith Soundcloud
Julian Avila Soundcloud

Sources Referenced:
ABC Digital interviews Alli Webb, founder of Drybar
Kevin Systrom at eStanford video “Finding the Problem is the Tough Part”
Martin Garrix song “Animals

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