Tagged: first impression
Food For Thought: Suggested Reading 10/3/2011
Here is this week’s installment of the informative News Articles, Posts, and Videos from the Brand Management world that I read this week. I encourage readers to add to the list in the comments section. Let me know what I overlooked or what else I should be reading (MORE LINKS AFTER THE JUMP):
What makes people want to follow a brand? An infographic explanatory attempt (partly pictured above, full post HERE)
Defining Brand Strategy – with Ghandi?
Branding Forward Project report by Fast Company & Mechanica <—Very Interesting read, and very polarizing. What side are you on?
How Starbucks Transformed Coffee from a Commodity into a $4 Splurge
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Food For Thought: Suggested Reading 9/25/2011
Here is the second installment of the really informative News Articles, Posts, and Videos from the Brand Management world that I encountered and/or studied this week. IGNORE AT YOUR OWN RISK. I encourage readers to add to the list in the comments section. Let me know what I overlooked or what else I should be reading (MORE LINKS AFTER THE JUMP):
