How can the small guy win in today’s world? The answer is simple, yet very difficult: by KNOWING THE CUSTOMER better than the big guys.
When independent creators ship their work to customers, they’re testing the market. And when we test quickly enough, we get a leg up on the major players who are much slower.
In this episode we look at a few examples of the underdog winning the race. Are you leveraging the value of testing? Listen to a few entrepreneurs break it down for us.
Ben Murray-Smith Soundcloud
Julian Avila Soundcloud
ABC Digital interviews Alli Webb, founder of Drybar
Kevin Systrom at eStanford video “Finding the Problem is the Tough Part”
Martin Garrix song “Animals”
Download MP3 Here | iTunes | Google Play
With all the different platforms out there, it’s easy to feel overwhelmed when it comes to Social Media. Jon Burkhart helps brands leverage social media to better connect with their audience. His approach fits nicely with the way freelancers and entrepreneurs should manage their social sharing.
In this episode we discuss questions like “What social media platforms should I be active on?” and “Will sharing a photo of my latte help or hurt my influence online?” He provides some first-hand stories that will help us finally settle on a plan of action for connecting with our tribes in a genuine way.
Music written and produced by Ben Murray-Smith www.benmurraysmith.co.uk
This episode is sponsored by Freshbooks, cloud accounting for the non-accountant.