How can the small guy win in today’s world? The answer is simple, yet very difficult: by KNOWING THE CUSTOMER better than the big guys.
When independent creators ship their work to customers, they’re testing the market. And when we test quickly enough, we get a leg up on the major players who are much slower.
In this episode we look at a few examples of the underdog winning the race. Are you leveraging the value of testing? Listen to a few entrepreneurs break it down for us.