persistence

By nature, consumers are primed to hate your first product--but they will love the second one. Semisonic’s lead singer Dan Wilson — yes, the same guy who co-wrote Adele’s signature song “Someone Like You”— almost didn’t write his first hit to begin with. It’s been widely documented that “Closing Time” by Semisonic is a metaphor for a child being born. Of being bounced from the womb and knowing “who I want to take me home.” Mr. Wilson was expecting his first child. But there is so much
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