Sweat the small stuff. Communicate the wrong message with any part of your organization and you make your branding job that much harder. In football the analysts focus on how well the Offense is performing, or how well the Defense is shutting down the other team. But close games are usually decided by the Special Teams. If they don’t maximize yardage, then they’re working against their own team’s Offensive or Defensive effectiveness. Same with brands.
Employees. Your employees and your organizational culture determine the quality of work your organization achieves. Work tirelessly towards aligning their outlook with what your brand communicates. If your brand cares about the environment, make sure your employees care about it too. I’ve personally witnessed many companies whose products preach being green, yet their office has no recycling bins for used paper. Hippocrisy at its best. And the staff takes note of this. Their statements about the company to their peers now become empty. With time this detracts from your purpose and brand impact.
Management. Yes, they should live the brand as well. Richard Branson lives for adventure. Virgin’s businesses consist of adventure. Steve Jobs wore jeans and sneakers because Apple stood for anti-establishment. Bill Gates dressed like an overworked accountant for a reason. Windows at one point dominated corporate computing. See a trend?
Correspondence. Your email signatures are another chance to brand yourself. Seems straightforward, but if you aim to be edgy, add some edge to what your email signature says. Don’t miss any opportunity.
Company site. Does your brand evangelize your customers’ right to self-expression? Then think twice about limiting the types of comments that can be Continue reading
TGIF. And because of that I want to give you some reading to do as you pretend to be doing work in the office when you’re really hoping 5pm gets here quickly. Here is the weekly installment of informative News Articles, Posts, and Videos from the Brand Management world that I read. Please let me know what I overlooked or what else I should be reading (MORE LINKS AFTER THE JUMP):
Here is this week’s installment of the informative News Articles, Posts, and Videos from the Brand Management world that I read this week. I encourage readers to add to the list in the comments section. Let me know what I overlooked or what else I should be reading (MORE LINKS AFTER THE JUMP):
What makes people want to follow a brand? An infographic explanatory attempt (partly pictured above, full post HERE)
Branding Forward Project report by Fast Company & Mechanica <—Very Interesting read, and very polarizing. What side are you on?
Here is the second installment of the really informative News Articles, Posts, and Videos from the Brand Management world that I encountered and/or studied this week. IGNORE AT YOUR OWN RISK. I encourage readers to add to the list in the comments section. Let me know what I overlooked or what else I should be reading (MORE LINKS AFTER THE JUMP):
Focus Groups: Truly Useful in Brand Innovation? <–Very insightful opinion on Innovation
Next Economy Education (via Brand Noise)
Here is a list of some really informative News Articles, Posts, and Videos from the Brand Management world that I encountered and/or studied this week. IGNORE AT YOUR OWN RISK. I’d like to make this a weekly thing, and encourage readers to add to the list in the comments section. Let me know what I overlooked or what else should be reading (MORE LINKS AFTER THE JUMP):
Dan Schawbel talks about Personal Branding @GoogleTalks
Be more concerned with your character than your reputation, because your character is what you really are, while your reputation is merely what others think you are. -John Wooden, UCLA Basketball Coach 1948-1975
A great quote by one of the greatest sports coaches of the era, as well as one of the most inspiring leaders. And although this quote puts in perspective how we can become honorable individuals, in today’s world it only paints half of the picture. For those of us motivated to become successful within AND without, we should also subscribe to the ideology of one of the all time great philosophers:
“The way to gain a good reputation is to endeavor to be what you desire to appear.” -Socrates
Socrates would’ve been a personal branding expert. He understood that what others think of you is important. In essence, your brand is important. We must take charge of our own personal brand, because in today’s hyper-connected world it usually precedes us. If we don’t do it, then we’re giving others more leeway as to what their perception of us is.
A great place to start to take control of your brand is online. Joshua Hays’ blog has a great series of posts that outline how to start your journey building your online presence (read part 1, part 2, & part 3). He gives some great tips such as:
1)Establishing the same username across the web, starting with your personal domain; which would ideally be http://www.yourfullname.com (i.e. alexcespedes.com, georgewashington.com), and then establishing the same user name for all the social networking sites such as Facebook, Twitter, LinkedIn, Youtube, tumblr, etc. A great tool is namechk.com. It allows you to check availability of usernames on ALL major networks at once.
2)Carve Keywords for yourself, dealing with your Continue reading