Here is this week’s installment of the informative News Articles, Posts, and Videos from the Brand Management world that I read this week. I encourage readers to add to the list in the comments section.  Let me know what I overlooked or what else I should be reading (MORE LINKS AFTER THE JUMP): 

What makes people want to follow a brand?  An infographic explanatory attempt (partly pictured above, full post HERE)

Defining Brand Strategy – with Ghandi?

Branding Forward Project report by Fast Company & Mechanica <—Very Interesting read, and very polarizing. What side are you on?

How Starbucks Transformed Coffee from a Commodity into a $4 Splurge

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