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Alex Cespedes

Small Business Consultant

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The theory of 2+2 for businesses and artists

July 6, 2018 by Alex Cespedes
Filed: podcast, Rich Instinct


Apple Podcasts     Google Play     Download MP3

Maybe you’ve heard this one before, but I hadn’t. It’s a concept that many multi-BILLION-dollar companies have used to build a fanbase. We would do well to pay attention…

Music by:
Ben Murray-Smith https://soundcloud.com/ben-murray-smith
Julian Avila Soundcloud

Sources Referenced:

“The Ikea Effect”
Andrew Stanton TED talk
Malcolm Gladwell’s Masterclass
Austin Kleon in Show Your Work!

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Alex Cespedes

Business consultant and author focused on entrepreneurship, commercial financing, career success, and self-development.

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