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Alex Cespedes

Small Business Consultant

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audio podcast Rich InstinctFebruary 19, 2016

How to Speak like a King and Craft your Sound Bites with Jay Heinrichs

Download MP3 Here | iTunes | Google Play The world's most powerful men and women all know one thing: how to craft a message that will move others at your will. In this episode we bring in persuasion and rhetoric expert Jay Heinrichs to teach us what the ancient Greeks knew about speaking, and how to boil down our message into the perfect set of soundbites. Subscribe on iTunes here and to receive email notifications sign up to our newsletter. New episodes weekly. Intro Music Written and
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podcast Rich InstinctFebruary 10, 2016

Handling Rejection and its Surprising Benefits

Download MP3 Here | iTunes | Google Play This week's topic is near and dear to any focused individual, it's about rejection. How to deal with it, how to approach it, and how to use it in your favor. We feature Steve Barr, a successful cartoonist and illustrator with 40+ years in the game. Steve is kind enough to volunteer his time to help children battling chronic illness learn how to paint and draw. He has set up a fund to provide free art supplies and instructors across the nation. I
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news Rich InstinctFebruary 8, 2016

Great News: We’re Topping the iTunes charts!

The stories we're putting out must be resonating because we're steadily moving up the charts! We're at #2 on New and Noteworthy on iTunes: This ranking is in the category Arts/Literature since I feature authors often.  We are also ranking #7 in Education/Training and #11 in Business/Careers.  This is all due to your support, if you'd like to help continue the momentum, please take 3 minutes to give us a good review on iTunes here. Let's keep rockin'!  
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Feature VideosAugust 1, 2015

6 Entrepreneurship lessons from billionaire Sara Blakely

I love hearing the backstory to how successful businesses are started from scratch and turned into uber-successful enterprises.  Sara Blakely is the founder and principal owner of Spanx, a company which changed the game in women's hosiery, and made her a billionaire in the process. Sara's taken her show on the road and now speaks at multiple events regarding her struggle to build the company. After listening to her story here are five key takeaways I got from her story that all us aspiring
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Feature UncategorizedJuly 19, 2012

Work and Rewards

Most of the time, the effort and the rewards don't come at the same time. Well, the critical rewards at least. As Steven Pressfield teaches us, the REAL reward of our work is the work itself. As a true professional we never truly own the money, fame, or accolades of our work. We "lease" all that stuff and make payments on it each and every day with the hours of hard work we put in. I agree with Pressfield wholeheartedly when he says the only thing we have a right to is the work itself, not
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FeatureJune 6, 2012

TEDx Presentation: Pressure and Personal Growth

The video above is my talk at TEDx MillRiver back in late April.  The talk was inspired by a previous post of mine called "How to tell if an endeavor is right for you" relating to pressure-filled situations and knowing which ones will bear fruit. The TEDx event itself was a beaming success with 100+ attendees, great presenters with revolutionary ideas, and some great conversations being held during the intermissions amongst a diverse crowd of professionals. If you're interested in checking
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UncategorizedMay 2, 2012

Peter Bregman interview: Focus, Fear, Marketing, and Leadership

Over this past weekend I was blessed to present alongside an awesome lineup of speakers at TEDx MillRiver in Connecticut. One of my fellow presenters was Peter Bregman, author extraordinaire as well as leadership, productivity, and communication expert.  His latest book 18 Minutes can be found in the featured section of any Barnes & Noble or any other major bookstore. After both our presentations were over I sat down with him to ask a few questions regarding career and life, two topics
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UncategorizedMarch 8, 2012

“Million Dollar Bill” presentation

The video above contains some highlights from a talk I gave last month to the employees of a publicly-traded technology consulting firm. I was brought in to share some of my knowledge on branding and how we can apply techniques used by corporations to further our own personal goals. All in all, it was a great hour spent interacting with some amazing professionals, we had a packed room with 100+ of the company’s staff across various departments. For those of you that are too busy to watch,
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