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Alex Cespedes

Small Business Consultant

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business money philosophy Rich InstinctAugust 14, 2023

The Power of Boredom (and a Rich Instinct)

I used to thrive off anger. Although desire and inspiration are wonderful motivators, they burn out quick. But anger would push me for way longer. I’m excited to announce, though, that I just wrote and published my first book Rich Instinct: The World Is Yours if You Can Spot Its Lies. And it all started with boredom. See, last year I decided to take a week off for my birthday (August 2nd) so I could relax. But instead of feeling relaxed, I was bored. To fight that boredom I
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businessFebruary 20, 2021

The Story Behind “Closing Time” Is the Perfect Marketing Lesson

By nature, consumers are primed to hate your first product--but they will love the second one. Semisonic’s lead singer Dan Wilson — yes, the same guy who co-wrote Adele’s signature song “Someone Like You”— almost didn’t write his first hit to begin with. It’s been widely documented that “Closing Time” by Semisonic is a metaphor for a child being born. Of being bounced from the womb and knowing “who I want to take me home.” Mr. Wilson was expecting his first child. But there is so much
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businessFebruary 20, 2021

The Surest Path to Business Profits Is Always the Longer One

Note: This post was originally published on Medium on November 19th, 2020. Your profits never come from the same place as your recognition. All warfare is based on deception. — Sun Tzu, The Art of War Comparing business to warfare is very cliché. But there is a reason that things become cliché: they have a truth to them that endures. The boardroom does in fact resemble the battlefield. But in business, the most important war you’ll fight won’t be with competitors or with
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